People can’t be left alone in a pop-up. Sure, most of the tens of thousands of attendees will get through the 14 rooms of photogenic eye candy just fine. But there are exceptions: the ones that’ll write nasty things on your walls, tangle their hair up in your confetti, or chip your acrylic pegs that form a life-size Lite-Brite to create, essentially, pretty daggers. The Color Factory team has seen what humans will do to a place. “There’s only so much you can anticipate,” Tina Malhotra, chief experience officer at Color Factory, tells me from the company’s newest location in Houston, Texas, where she and her team have been working for the past 10 months to not only develop a new location near the Museum District, but also make sure it’s their most human-proof one yet. “We’ve learned from the last two locations that if they can touch it, they will,” CMO Alison Piepmeyer adds. Malhotra says her team even instructed the fabricators in one room to make the art display “elephant-proof.” “Imagine an elephant running into here,” she says. That’s how intense people are when they interact with artwork. This Houston location, which opened last week, is Color Factory’s first foray into the ...