Free-range egg producer John Brunnquell puts poultry health and wellbeing at the heart of everything he does. When third-generation egg farmer John Brunnquell was 22-years old he could espouse all the benefits of caged production. “Birds don’t walk around in their own manure,” he said, “and if they get sick they can be fed quickly.” “Cages protect them from predators,” he added. But one day when he walked into a cage-free barn, what he saw made him question everything he thought he knew for certain. It was, as he put it, “the beginning of the journey.” As a young lad, Brunnquell (now 56) grew up on a small family farm with 7,000 chickens. Like other rural American kids his age, Brunnquell joined 4-H. Later, he pursued a Bachelor of Science in Agronomy and a Masters in Poultry Science, both from the University of Wisconsin at Madison. Today, Brunnquell is president and founder of Egg Innovations, a unique model for organic, free-range egg production, and he is pursuing a PhD in Avian Ethology at the University of Kentucky. “At my heart, I’m a behaviourist,” he said. “I ask the question ‘why’ all the time.” The transition from a young man who knew why caged production was the only...